“Strong content not only draws readers to a website, but it also benefits a page’s rankings on search engines like Google. Quality content-marketing is usually a soft-sell approach. In fact, it hardly looks like marketing at all, but instead looks like authentic information that consumers need.” – Marketing-Schools.org
The Content Marketing Institute offers the following definition of content marketing:
…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer action.
4 Components of Content Marketing
- Content Writing
- Search Engine Optimization (SEO)
- Keywords
- Target Audience
Content writing is simply writing content. How you write and is determined by what keywords you want to rank on based on your audience. All this is done in an effort to optimize your page for search engines (SEO). You can see how these four components are intertwined.
Adtell Media will analyze your target audience and help you create a list of keywords that you want to rank highly for. We will make sure that your website content reflects the content strategy by revising or rewriting. We will also make sure that all your printed and digital content reflects your content strategy so that your message is consistent and your goals are clear.